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So what makes me an expert I hear you say? I am a business man with nearly 10 years experience in web development, search engine optimisation and PPC advice. In my day job I run a very successful Stansted Airport Taxi business which is now booming owing to the number of online enquiries we receive every day, the result of many hours of work that I will share some of my secrets with you in this short article.

Unlike my competitors, I do not use Yellow Pages, Thomson Local and many of your more traditional form of advertising. My advertising budget is miniscule to what other comparative companies have. So what are you waiting for? In a recession you need to ensure that you review your costs at every level of your business and ensure that when you invest in advertising, traditional or online, that you are maximising your return on investment at every opportunity. The cost of Yellow Pages or Thomson Local is not cheap ' ask yourself this, would you like more enquiries than you already enjoy currently for FREE? If your answer is yes then read on and I will showcase a method for you to procure, develop and optimise a website for as little as £25 for a whole year! The investment you need is time and commitment ' and no I am not just going to refer to pay per click advertising. Organic search results ' FREE advertising and massive exposure on the top search engines'..and you don't need to have any in depth knowledge of web site design, HTML, CSS or anything!

Before we start ' I am a normal commercially minded business man, I am not a geek or next Bill Gates, rather, a business man who respects the fact that consumers have changed the way in which they make decisions about buying goods and services ' ask yourself this ' your customers have access to the internet and you are not listed on Google ' will they still call you or will they see what one of your competitors are doing first? Can you afford to take the risk? Of course you can't, it is just common sense isn't it? Please read on and pass my advice on to your friends and colleagues as I believe all businesses should have a chance to realise the true potential of the truly 'inclusive' market place called the world wide web.

So what will I cover?

• Introduction ' Website Builder
• Site Specific Keywords and Title Tags ' The 'must dos' explained quickly!
• The Beauty of Good Website Content and Large Web Sites
• Secrets of quality, organic Back links and Social Networking sites

Many 'SEO Consultants' make bold claims about how you can get page one listings for keywords that may or may not be relevant to your business only for you to find that the keywords that they are looking to optimise their sites for are so obscure that no one will ever search for them, no wonder they can get onto the first page of Google!

We operate a successful Stansted Airport taxi and chauffeur business. We took a decision a few years back to not only have a good looking web site but to have a site that is capable of being found very easily all across the web. You can have the most beautiful web site but unless people can find it the site will offer you little in terms of a return on investment. The techniques and process I am about to go through with you have formed an integral part of our growth strategy for our business  over the past 5 years and now I am going to share some of our secrets with you in how we have used Google and effective search engine exposure to really make a success of our business even in a recession.

Google is king. Whilst it does pay to be listed on the other search engines, to be on the first page of Google is the only place to be found if you are truly serious about significant web traffic. As an example,  our premium site that offers Stansted airport taxi transfers to and from London Stansted Airport enjoys over 90% of its search engine traffic from Google, period, ue to its extremely strong web presence on Google and other major search engines. In fact don't be fooled into thinking that I have been working on this example website for 5 years ' I first started this site in November 2008 and was number one on Google for a very competitive search term by 28 January 2009!! No PPC, no external consultancy, no tricks ' a sustained number one position since 28 January 2009! Yes it can be done and you will do the same if you follow the steps I am about to share with you.

Introduction ' Website Builder

If you are new to the business of web site design and development don't be encouraged to pay hundreds of pounds to develop a site from scratch. If like me you are a small business owner looking to make the right step to internet marketing for the first time, then in the interests of controlling your costs please consider the idea of building the site yourself before spending hundred, possibly thousands, on an external consultant. Here are my reasons:

1. A quality website built from scratch that is not built on a template can cost you from £1000 to £10-20k depending on what you want to use the site for;
2. If you require a shop window or e-commerce site on the web then this can be done simply and cheaply but in a way that still generates you massive traffic and leads/sales.
3. I would rather you spend your budget on PPC advertising once you have built a content rich, well linked site for only £25!

Even before you buy a domain for your web site the first tip I would offer you is to decide upon the one significant keyword term you want to rank well for. Don't just pick your business name; instead, think what your customers do when they are looking to buy your product or service. How do I do that? Simple, use the power of Google to show you what search terms people are clicking on for their Adwords campaigns.  Google publish all of their adword campaign results online ' the 'Google Keyword Tool' should only be used as a guide as to what terms related to your business might generate you significant traffic. Interestingly you can also see how much others [competitors?] are paying for the top sponsored listing in adwords! In my example we operate a Stansted Airport taxi service ' my research found that the term 'Stansted taxi' was the premier of searches used. I then decided that this was the search term I was going to optimise my site for.

But what about my own company name I hear you say? Think about this ' let's say you run a successful Furniture shop in Saffron Walden, Essex called 'Smiths Furniture Store'.  Now ask yourself, if I bought the domain